Category Crafts & Hobbies

How You Can Acquire More Direct Bookings via the Social Approach

A lot of accommodation and spa facilities now rely on online travel agency channels in order to sell their products and packages but an over-reliance on these channels will eat into the revenue potential for these companies.  If you have invested in a good booking system for your establishment, one of the primary objectives that you will be pursuing is how you can maximize revenues through your own booking system and not have to grapple with revenue losses to the OTAs in the form of commissions. The establishments that invest in building a highly robust booking system that appeals to buyers typically reap big returns and are able to maximize on their revenues from the reservations.

The OTAs should serve as the avenue for selling that extra inventory and not the primary sales channel for your travel products. One of the options that you can use in order to maximize on your booking system is by undertaking the social approach to selling your travel products. Social media is a powerful tool that you can use in order to convert more business to your website and generate good revenues without having to pay hefty commissions to the OTAs.

It is important to begin by integrating social media functionalities into the branded website. Businesses can tap into social media presence in portals such as Twitter, Facebook, LinkedIn and Google Plus. It is not just enough to open a social media account and put an empty imprint for your brand. You need to go towards a deeper engagement that will drive traffic to your booking website. There are various steps that you can undertake in the social media sphere in order to boost spa bookings via your branded website’s booking system. These include the following:

Brand the Social Media Portals

The first step in establishing a social media presence will involve opening social media accounts and then branding them with the right creatives that project your corporate brand. Ensure that you have added your logo and also added a suitable background image. Your social media presence should be a welcoming one.

Update Your Social Media Channels Daily

Just creating and branding social media portals is not sufficient. In order to derive maximum value from your social media marketing plan, it is important to post and engage your followers on a regular basis. You can use your social media channels to sell and upsell your products. For example, use it post packages, special offers, special deals and so much more.

Engage

In order to be loved back by your fans, it is important to also love your fans and engage them on a regular basis. Do not ignore your fans or followers. Reply to comments, help them and answer their questions. Appreciate them and they will appreciate you back.

Ask for Opinions

One of the best ways to engage your fans is by asking for their opinions on the kind of service that they would want to get from your business. You can also do some polling amongst your fans and followers in order to determine their tastes and preferences.

Link your social media channels to your main website

Ensure that all your social media channels have been linked back to your main website. You can also make it easier for your social media followers to reserve right on the social media portals by deploying a booking system that has great integration features.

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